What is a Purpose statement?

What is a Purpose statement?

• A. is a list of questions
• B. is your pitch, or reason for requesting someone to speak with you
• C. a summary of evidence
• D. a formal request to pause

Answer: (B)

A Purpose statement is the pitch—the brief, clear reason you’re reaching out and what you want to achieve by speaking with the person. It quickly conveys who you are, what you want, why it matters to them, and what the next step is. It’s not a list of questions, not a summary of evidence, and not a request to pause. A strong purpose statement is specific and action-oriented, for example: “I’m with [Your Organization], and I’d like to schedule a 15-minute call to discuss how [your solution] can help your team reduce [risk/outcome].” This frames the conversation and makes it easy for the recipient to decide whether to engage.

A Purpose statement is the pitch—the brief, clear reason you’re reaching out and what you want to achieve by speaking with the person. It quickly conveys who you are, what you want, why it matters to them, and what the next step is. It’s not a list of questions, not a summary of evidence, and not a request to pause. A strong purpose statement is specific and action-oriented, for example: “I’m with [Your Organization], and I’d like to schedule a 15-minute call to discuss how [your solution] can help your team reduce [risk/outcome].” This frames the conversation and makes it easy for the recipient to decide whether to engage.